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K77XR8AB.CEI Sony XR8, 77'', 4K UHD, OLED, black - TV https://www.euronics.ee/en/tv/tvs/over-69/k77xr8abdtcei/sony-xr8-77-4k-uhd-oled-black-tv https://www.euronics.ee/UserFiles/Products/Images/436535-658027.png InStock 2639 EUR

Sony XR8, 77'', 4K UHD, OLED, black - TV

Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV
  • Sony XR8, 77'', 4K UHD, OLED, black - TV

Sony XR8, 77'', 4K UHD, OLED, black - TV

Product code: K77XR8AB.CEI Brand: Sony
Friends price:
2499 €
Regular price: 2639 €
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BRAVIA 8 (XR8A) is a slim 4K OLED TV powered by the XR Processor, delivering precise picture quality and crystal-clear dialogue. With Google TV, calibrated streaming modes, and HDMI 2.1 gaming support, it’s ideal for both movies and gaming. Its minimalist “One Slate” design blends seamlessly with the wall and soundbar setup.


• OLED panel with XR Processor
• Voice Zoom 3 and 360 Spatial Sound Mapping
• Google TV with Netflix/Prime calibrated modes
• HDMI 2.1: 4K/120, VRR, ALLM

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Friends price:
2499 €
Regular price: 2639 €
Product information sheet
E E A G

Hire-purchase calculator

Expected monthly payment
84 €
Period
  • 48 months
  • 36 months
  • 24 months
  • 12 months
  • 6 months
  • 3 months
Downpayment
  • 0% / 0 €
  • 10% / 250 €
  • 20% / 500 €
  • 30% / 750 €
  • 40% / 1000 €
  • 50% / 1250 €
Product name Sony XR8, 77'', 4K UHD, OLED, black - TV
Price 2499 €
This is an estimate and may differ from the actual terms and conditions offered.

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Availability in stores

Please note:
When ordering from the online store to the store, the delivery time is as indicated on the product card.
  • Haapsalu, Tallinna mnt. 1
    Open
    Mon-Fri 10:00 - 19:00
    Sat 10:00 - 17:00
    Sun Closed
  • Tallinn, Endla 45
    Open
    Mon-Sat 10:00 - 21:00
    Sun 10:00 - 19:00
  • Tallinn, Mustakivi tee 13
    Open
    Mon-Sat 10:00 - 21:00
    Sun 10:00 - 19:00
  • Tartu, Lääneringtee tn 39
    Open
    Mon-Sat 10:00 - 21:00
    Sun 10:00 - 19:00
  • Narva, Tallinna mnt. 41
    Open
    Mon-Sat 10:00 - 20:00
    Sun 10:00 - 18:00
  • Pärnu, Papiniidu 8/10
    Open
    Mon-Sat 10:00 - 20:00
    Sun 10:00 - 18:00
  • Põlva, Ringtee 4
    Open
    Mon-Fri 09:00 - 19:00
    Sat 09:00 - 16:00
    Sun 10:00 - 14:00
  • Rakvere, Haljala tee 4
    Open
    Mon-Sat 10:00 - 20:00
    Sun 10:00 - 19:00
  • Tallinn, Paldiski mnt 102
    Open
    Mon-Sat 10:00 - 21:00
    Sun 10:00 - 19:00
  • Tallinn, Laki põik 6
    Open
    Mon-Fri 09:00 - 19:00
    Sat 10:00 - 18:00
    Sun 10:00 - 16:00
  • Tallinn, Suur-Sõjamäe 4
    Open
    Mon-Sat 10:00 - 21:00
    Sun 10:00 - 19:00
  • Valga, Raja tn 5
    Open
    Mon-Fri 09:00 - 19:00
    Sat 09:00 - 16:00
    Sun Closed
  • Viljandi, Tallinna 41
    Open
    Mon-Fri 09:00 - 19:00
    Sat 09:00 - 17:00
    Sun 10:00 - 15:00
  • Tallinn, Viru väljak 4
    Open
    Mon-Sat 10:00 - 21:00
    Sun 10:00 - 19:00
  • Võru, Oja tn 1
    Open
    Mon-Fri 09:00 - 18:00
    Sat 09:00 - 15:00
    Sun Closed

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Shipping methods

Select the preferred shipping method in checkout

  • Delivery indoors
    26. - 28. November
    64.99 €
    Option to add installation service, removal of packaging and removal of old product.
Shipping methods Select the preferred shipping method in checkout

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One Slate design
An ultra-thin bezel and unified rear panel create a clean, elegant appearance. Cables are neatly hidden for a tidy look from every angle.


Flexible stand options
The four-position stand fits both narrow shelves and setups with a soundbar underneath, remaining discreet and unobtrusive.


OLED brilliance with XR processing
Enjoy perfect blacks, wide contrast, and accurate colors from any viewing angle. The XR Processor maintains fine detail in both bright and dark scenes.


Studio-calibrated modes
Sony Pictures Core, Netflix Adaptive, and Prime Video Calibrated modes reproduce content as intended by creators — including optimized settings for sports.


Clear dialogue
Voice Zoom 3 detects and amplifies speech, keeping dialogue intelligible even at lower volumes.


Immersive spatial sound
360 Spatial Sound Mapping creates “phantom speakers” for a wider, more enveloping soundstage. Fully compatible with BRAVIA Theatre audio systems.


Simplified control
The integrated interface displays soundbar settings directly in the TV’s quick menu. The BRAVIA Connect app adds convenient mobile control.


Ready for streaming
Google TV gathers your favorite services in one place. Chromecast, AirPlay 2, and Siri/HomeKit enable seamless streaming from your devices.


Made for gaming
HDMI 2.1 ensures smooth gameplay with 4K/120, VRR, and ALLM support. Dolby Vision for gaming delivers higher contrast and vivid color for next-gen titles.

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  • Screen

    screen size 77" / 195.6cm
    display screen type
    OLED
    panel resolution
    3840х2160 4K UHD
    refresh rate 120 Hz
    screen backlight OLED
    HDR energy rating G

  • Functions

    Smart TV Yes
    Netflix Yes
    Disney+ Yes
    screen mirroring
    Yes
    streaming format Chromecast
    connection enhancement BRAVIA Sync
    Apple AirPlay 2 Yes
    smart home support Apple Home

  • Picture enhancement

    HDR
    Yes
    picture enhancement systems HDR10, HLG, Dolby Vision

  • Sound

    Sound power (RMS) 50 W
    sound technology Dolby™ Audio, Dolby™ Atmos
    Bluetooth audio Yes
    channels 2.1.2

  • Connection

    Bluetooth Bluetooth 5.0

  • Interfaces

    HDMI 4x
    headphone output Yes
    optical out Yes
    LAN (network, RJ45) Yes
    USB-A 2.0
    2 pcs
    WiFi Yes

  • Data exchange

    WiFi Wi-Fi 6 (ax)

  • Dimensions

    weight
    34 kg
    weight without stand 32.3 kg
    width 171.3 cm
    height 101.2 cm
    depth 40.5 cm
    height without stand 98.4 cm
    depth without stand 3.8 cm
    VESA size 300 x 300

  • Power

    energy consumption 107 kWh/1000h
    HDR energy consumption 142 kWh/1000h

  • General parameters

    energy rating
    E
    number of the regulation 2019/2013
    model identificator K-77XR8A
    manufacturer Sony

  • Software

    operating system Google TV

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energy-label

Explanation:

EThe Effectiveness of the Device is Noticeable at First Sight.
Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A+ (the most energy efficient class), and ending with F (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.

Annual Energy Consumption.
Annual energy consumption in the switched-on state expressed using a measurement unit kW/h per year.

196/77
Screen Diagonal.
Diagonal of the visible part of the screen expressed in centimeters and inches.

∅Power consumption.
Power consumption in switched-on state expressed in W.

Switched-off state.
The given mark is displayed on TVs that have a clearly visible switch that when being set in switched-off mode switches the TV into a mode with power consumption no more than 0,01 W.

Switched-off state.
The given mark is displayed on TVs that doestn't have a clearly visible switch that when being set in switched-off mode switches the TV into a mode with power consumption no more than 0,01 W.

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