Oh. So. Pro.
A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life. Let’s Pro.
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12. - 16. August
Our Pro camera system gets its biggest upgrade ever.
With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Bring on the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
Shift the focus. Up the drama.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
Introducing Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Meet the 120Hz adaptive refresh display that changes the game. The new Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it.
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
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