One ACTION X 3 RESULTS
1. UNTANGLE: the bristles untangle and guide hair approaching the plates for gentler, quicker straightening
2. STRAIGHTEN HAIR PERFECTLY thanks to 5 layers of ceramic tourmaline coating of the plates
3. MAXIMUM SHINE: the bristles caress hair while it is still hot, closing the cuticles and dispersing excess heat to set the style in place

STRAIGHT & CURL
The shape of the straightener along with the particular one of the ceramic plates allows not only to smooth the hair perfectly but also to get curls and waves in a quick and easy way.

COLOUR CARE
The brand COLOURCARE distinguishes VALERA appliances which are specially suited to coloured hair. They prevent loss of colour and shine and maintain the hair’s natural moisture, thanks to 3 key features:
• production of NEGATIVE IONS by means of ions generators (IONIC CARE) and/or CERAMIC TOURMALINE TECHNOLOGY which helps the hair to maintain its proper hydration.
• Negatively electrically charged ions are particles which can be found in abundance in the air after a thunder storm, when the air is purer.
• Straighteners with Ceramic Tourmaline Technology have tourmaline-coated components. When exposed to high temperatures, they are electrostatically charged and produce ions naturally.
• NO STRESS. Top performance at even lower
temperatures, especially:
• in hairdryers, thanks to a faster air flow which allows rapid drying at cooler temperatures.
• in hair straighteners, the ceramic coating enables hair to glide smoothly over the plates, ensuring even and controlled heat distribution.
• easy-to-use TEMPERATURE MANAGEMENT for personalized temperature regulation.

FLOATING PLATES SYSTEM
The FLOATING PLATES SYSTEM always ensures a perfect and uniform contact on hair. Avoiding excessive heat and pressure, hair are not subject to unnecessary stress.

5x ceramic coating
Valera straighteners are provided with plates coated with 5 ceramic layers. The high quality of such a coating offers following advantages:
• ideal temperature distribution
• maximum smoothness
• high scratch resistance
• long life of the plates
• better and healthier straightening