It´s brilliant. In every sense of the word.

Pick up the iPad with Retina display and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. That’s because the fundamental elements of iPad — the display, the processor, the cameras, the wireless connection — all work together to create the best possible experience. And they make iPad capable of so much more than you ever imagined.

Retina display. See everything like never before.

The best display ever on a mobile device.
Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on iPad features a 2048x1536 resolution, rich colour saturation and an astounding 3.1 million pixels. That’s four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

Powerful A6X chip.
We doubled down on performance

Twice the speed. Twice the graphics performance.
The new A6X chip inside iPad is our most powerful mobile chip yet. It delivers up to twice the CPU and graphics performance of the A5X chip. And it makes iPad feel faster and even more responsive. Apps launch instantly and run smoothly. Graphics-intensive games are fluid and lifelike on the gorgeous Retina display. And with improved image signal processing built into the A6X chip, the photos and videos you take with the 5-megapixel iSight camera look sharper and even more Retina worthy.

10-hour battery life.
iPad features a 3.1-million-pixel Retina display and an advanced processor and graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write and create whatever you want, all you want.*

Apps. Something for everyone. And everything.

Built-in apps.
Straight out of the box, iPad takes the things you do every day and makes them extraordinary. Map out your next adventure. Then shoot it in 1080p HD. Watch a webcast or a film. Read a best-seller or a magazine. Check email. Send messages. Or stay in touch face to face over FaceTime. You’ll be amazed at how much is built right in.**

Over 275,000 apps from the App Store.
The App Store is home to more than 275,000 iPad apps and counting.3 But quantity is only part of the story. These are beautiful, immersive, made-just-for-iPad apps. And they change the way you do everything. You can make a spreadsheet for work, make a Hollywood-style trailer for fun, plan a lesson, plan a trip or simply plan a meal — all on a single device.

FaceTime and iSight cameras.
Now there are even more reasons to smile.

Wave hello with the new FaceTime HD camera.
FaceTime on iPad puts you face to face — even when you’re miles apart. You can make a video call over Wi-Fi or a mobile network,4 so if you’re out and about, your friends and family are never out of the loop. And now with the new FaceTime HD camera, everyone can get an even better view of you and what’s around you. You can also use it for taking self-portraits or recording 720p HD video.

Record HD video in full 1080p.
Sometimes life takes you by surprise. You’re reading on your iPad while waiting for the train when you spy a talented performer on the platform. Or you’re browsing the web on the sofa when your dog trots by wearing your daughter’s tutu. The iSight camera on iPad lets you capture all these unpredictable, beautiful and hilarious moments. In 1080p HD, no less. And with automatic video stabilisation, your recording is free of bumps and shakes. Which is a big advantage when you’re laughing uncontrollably.

Shoot 5-megapixel still images.
The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. When you shoot photos, the big, beautiful Retina display becomes a big, beautiful viewfinder — giving you plenty of room to compose your shot. Autofocus, tap to focus and tap to set exposure functions mean every photo you take instantly becomes frame-worthy. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad and say “Cheese”.

Ultra-fast wireless.
Make faster connections. The world over.

Advanced Wi-Fi technology. Built in.
The new Wi-Fi capabilities built into iPad keep you connected faster than ever — up to twice as fast as any previous-generation iPad. With dual-band (2.4GHz and 5GHz) 802.11n Wi-Fi and support for channel bonding, download speeds can reach up to 150 Mbps.5 Translation: many of the things you do every day may start to feel a whole lot faster.

Next-generation mobile connectivity
If you want to connect to the Internet even when you don’t have access to Wi-Fi, choose iPad with Wi-Fi + Cellular. It now supports even more ultra-fast mobile networks around the world — including advanced networks such as HSPA, HSPA+ and DC-HSDPA. So you can download content, stream video and browse the web at amazing speeds — without a contract or long-term commitment.

iOS

The world’s most advanced mobile operating system.
At the core of every iPad, iPhone or iPod touch is iOS. It includes all the built-in apps you use every day and all the intuitive technology — like Multi-Touch — that makes iPad so advanced. With every free iOS update comes even more capability for your devices. You’ll find the latest version, iOS 6, already installed on iPad. So straight out of the box, you get more than 200 new features to make the things you do every day even better.

iCloud

Your content. On all your devices.
iCloud is built directly into iPad. Just turn it on and you’ll have instant access to all the things you need, whether you’re on your iPad, iPhone, iPod touch, Mac or PC.7 New features in iOS 6 let you do even more with iCloud. Share the photos you want with the people you choose using Shared Photo Streams. Locate, lock and recover your misplaced iPad easier than ever. Browse a web page on one device and pick up where you left off on another using iCloud Tabs. And that’s just for starters.

Lightning connector.
Smaller. Smarter. Durable. Reversible.

A new way to get connected.
Part of every new iPad is the all-new Lightning connector. It’s 80 per cent smaller than the 30-pin connector. And it features an all-digital, eight-signal design that’s significantly more durable. Another brilliant feature of Lightning: it’s reversible. Which means there’s no wrong way to plug in the cable.

Lightning to 30-pin Adapter.
If you have an iPad accessory that depends on the 30-pin connector, you can still connect it to your new iPad. Simply use a Lightning to 30-pin Adapter (sold separately).

AirPlay. Play it on your iPad. Watch it on your HDTV.

Stream via AirPlay.
All the great stuff on your iPad — your music, photos and videos — can stream wirelessly to your HDTV and speakers via Apple TV8 or to AirPlay-enabled speakers over a Wi-Fi network. With just a tap on the AirPlay icon, you can rock the house with your favourite album, have a film night or show off some photos. And go large.

Print via AirPrint.
Print straight from your iPad over Wi-Fi with AirPrint. There’s no software to download, no drivers to install and no cables to connect. Print from Mail, Photos, Safari and iBooks. Or any of the iWork apps — Pages, Keynote and Numbers. With just a few taps, you can send whatever's onscreen to an AirPrint-enabled printer.

iPad Smart Cover and Smart Case.
Two great ways to top iPad.
 
iPad Smart Cover.
What a smart pair. iPad and the iPad Smart Cover, that is.8 Smart magnetic technology built into each one really pulls them together. The iPad Smart Cover snaps perfectly into place to protect your iPad screen. Open the Smart Cover and your iPad wakes up. Close it and your iPad goes to sleep. Fold the Smart Cover and it becomes a stand. It’s all just so, well, smart.

iPad Smart Case.
The iPad Smart Case covers your iPad — both front and back — yet still retains the thin, light design of iPad.8 Like the Smart Cover, it folds easily into a stand for reading, typing and watching video. And it automatically wakes and sleeps iPad on open and close. Made from polyurethane, it’s available in six bright colours. And you can personalise it with free laser engraving on the Apple Online Store.